The Other Duckling is a on-line shop selling brilliant home accessories, everything from vintage suitcases to bright and cheery melamine tumblers. Developing the website involved so much more than just the build, there was the retail strategy to get our heads around, development of a look and feel and a tone of voice for the copy, a photography style to develop and much more. The result was a website bursting with personality run from a standard e-commerce platform…
We used the ‘About Us’ page to tell a good story…
We worked out the best way to build the categories and product display…
We honed a copy style for the photography and product descriptions…
We added a press page…
…and a Blog…
And we made sure that The Other Duckling was moving and shaking socially by adding Facebook and Twitter profiles…
Then we developed some additional marketing tools like postcards, booklets, stickers to add to the packaging and all the extra touches like favicons and web detail. All in all a pretty well rounded piece of work. If you’d like us to help you out with something along the same lines pop over to our website: www.ourtinymarketing.co.uk