1. They’re a good size…
The classic A6 postcard is perfectly proportioned for popping into a pocket or handbag but unlike its close relative the business card, it isn’t in any danger of being lost forever in a bulging wallet or messy desk drawer. There’s plenty of space to not only include some lovely, engaging imagery but there’s also room to get your message across through the often underrated medium of words.
2. You can stick them on the fridge…
A little thicker than your average flyer, a little posher looking than a basic leaflet. If it’s done right, the postcard is a keeper so your potential customers won’t pop it straight in the recycling without reading it, they’ll have a quick squizz, pin it to the kitchen noticeboard to add a splash of welcome colour and keep it there for later (that day or that year) when they might just give you a call.
3. They mostly make us smile…
Using an eye-catching photo, cute or funny drawing or a pretty collection of products can create a postcard that keeps on grabbing attention. If your marketing material is engaging, makes your potential customers want to take a another look and is worth keeping hold of, its value is so much higher.
4. We can use them to send messages…
No only do postcards make great little hand-outs, they are useful in the crusade for customer satisfaction and engagement. Use one to pop in with a parcel to add a cheery note, hand them out after a meeting with a personalised ‘thankyou’ added to the back, scribble down details or costs for a client so there’s no chance of them being lost or add a promotional sticker to your cards to instantly create must-keep coupons.
5. They’re a seriously economical marketing solution…
Bearing in mind benefits 1-4, the humble postcard is a bit of a bargain as unit cost can be a snip (particularly if the information you include will remain up to date and you can use a few hundred). If you fancy finding out more, pop over to www.ourtinymarketing.co.uk and get in touch.